• NADA Market Beat (monthly auto sales trends)
• Dealership Financial Profiles (based on the average new car dealership)
NADA DATA 2014
There were 1.5 million light-vehicle sales across the U.S. in December 2014, up 15.7 percent from November 2014 and up 10.7 percent from December 2013. In 2014, May and August were the months with the highest sales volume at 1.6 million units each, while January had the lowest sales figure at 1.0 million units.
Light-vehicle sales for 2014 amounted to 16.4 million units, up 5.8 percent from 2013, making 2014 the year with the highest sales since 2006, when 16.5 million units were sold. The Seasonally Adjusted Annual Rate* (SAAR) for light-vehicle sales in December 2014 was 16.8 million.
In 2014, car sales held a market share of 46.8 percent, with sales up 1.4 percent from 2013, while the light-truck share was 53.2 percent, with sales up 10.1 percent from last year. For every month in 2014, the monthly share of sales held by light trucks was greater than that for cars; moreover, the gap between these two groups visibly increased from the middle of the year through December as the car share declined while the light-truck share increased toward the end of the year.
For Q4 2014, there were 4.1 million light-vehicle sales, up 7.2 percent from Q4 2013. Car sales for the quarter were up 2.9 percent from Q4 2013, while light-truck sales were up 10.9 percent from Q4 2013. Q2 2014 held the largest quarterly sales volume with 4.4 million sales, while Q1 2014 held the lowest quarterly sales volume with 3.7 million sales.
For full details, read NADA Market Beat.
|* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 12 million for a particular month indicates that the industry was on pace to sell 12 million vehicles on an annual basis.|