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Sales Stats

November Light-Vehicle Sales: SAAR Exceeds 17 Million for Second Time in 2014

 

 

Resources

 

•  NADA Press Releases

 

•  NADA Market Beat (monthly auto sales trends)

 

•  Dealership Financial Profiles (based on the average new car dealership)

 

 

NADA DATA 2014


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In November, there were 1.3 million light-vehicle sales, up 1.6 percent from October and up 4.5 percent from November 2013.

 

November 2014 YTD light-vehicle sales amounted to 14.9 million, up 5.3 percent from a year ago. The November 2014 Seasonally Adjusted Annual Rate* (SAAR) for light-vehicle sales was 17.1 million, the second time this year that the SAAR exceeded 17 million.

 

In November 2014 YTD terms, car sales held a market share of 47.1 percent, with sales up 90 basis points from a year ago, while corresponding figures for light trucks put the light-truck share at 52.9 percent, with sales up 9.7 percent from a year ago.

 

For full details, read NADA Market Beat.

 

 

* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 12 million for a particular month indicates that the industry was on pace to sell 12 million vehicles on an annual basis.