• NADA Market Beat (monthly auto sales trends)
• Dealership Financial Profiles (based on the average new car dealership)
NADA DATA 2014
There were 1.3 million light-vehicle sales in February 2015 across the U.S. Monthly sales were up 9.3 percent from January 2015 and up 5.4 percent from February 2014.
February 2015 YTD light-vehicle sales amounted to 2.4 million units, up 9.2 percent from a year ago. The February 2015 Seasonally Adjusted Annual Rate* (SAAR) for light-vehicle sales was 16.2 million units.
Car sales held a market share of 44.7 percent of February 2015 YTD light-vehicle sales; car sales were up 3 percent from last year.
Light trucks held a share of 55.3 percent of February 2015 YTD light-vehicle sales; light-truck sales were up 14.8 percent from last February.
For full details, read NADA Market Beat.
|* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 12 million for a particular month indicates that the industry was on pace to sell 12 million vehicles on an annual basis.|