March Sales Recap
NADA DATA 2012
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The U.S. automobile industry sold 1.4 million light vehicles in March 2013. This marked a 21.8 percent increase from February 2013 sales and a 3.4 percent increase from March 2012 sales. The Seasonally Adjusted Annual Rate (SAAR*) for March 2013 was 15.2 million units.
• General Motors, Ford and Chrysler collectively sold 44.8 percent of the volume in March 2013; the March 2013 sales volume for the Detroit 3 group saw an increase of 5.7 percent from a year ago.
• Of the Detroit 3 manufacturers, General Motors held the largest share of total U.S. light vehicle sales for March 2013 at 17 percent.
• Vehicle manufacturers with bases in Asia/Pacific held the largest share of total U.S. light vehicle sales for March 2013 – a share of 46.5 percent.
• The cross utility vehicle (CUV) segment held 24.8 percent of total U.S. light vehicle sales for March 2013, which was the largest share, by segment, of the month’s sales. This was a marked rise from the CUV segment share of 22.1 percent a year ago.
• In the non-"gasoline/diesel" category for March 2013, there were: 2,615 electric vehicle sales; 45,961 hybrid vehicle sales; 3,079 plug-in hybrid vehicle sales; and no fuel cell vehicle sales. This amounted to 51,655 light vehicle sales in the non-"gasoline/diesel" category for March 2013 – a decline of 0.3 percent from a year ago.
|* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 12 million for a particular month indicates that the industry was on pace to sell 12 million vehicles on an annual basis.|
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