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Sales Stats

August SAAR* Tops 17 Million for First Time This Year

 

 

Resources

 

•  NADA Press Releases

 

•  NADA Market Beat (monthly auto sales trends)

 

•  Dealership Financial Profiles (based on the average new car dealership)

 

 

NADA DATA 2014


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There were 1.6 million light-vehicle sales in August 2014, up 10.5 percent from July 2014 and up 5.4 percent from August 2013.

 

August 2014 YTD light-vehicle sales amounted to 11.1 million, up 5 percent from a year ago. The August 2014 Seasonally Adjusted Annual Rate* (SAAR) for light-vehicle sales was 17.5 million, the first time this year that the SAAR value exceeded 16 million sales.

 

In August 2014 YTD figures, car sales held a market share of 47.7 percent, with sales up 80 basis points from a year ago, while corresponding figures for light trucks put the light-truck share at 52.3 percent, with sales up 9.1 percent from a year ago.

 

For full details, read NADA Market Beat.

 

 

* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 12 million for a particular month indicates that the industry was on pace to sell 12 million vehicles on an annual basis.