Sales Stats
January 2012 Auto Sales Recap
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Resources
• NADA's Dealership Financial Profiles
• NADA Chief Economist's Economic Update
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NADA DATA 2011
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The U.S. Auto industry sold just over 910,000 units in the month of January. This was a 11.2% increase from January 2011. The SAAR* for the month was an impressive 14.2 million.
Highlights
• Chrysler continued its momentum that it enjoyed in the last half of 2011. In January, sales were up 43.5%.
• Mazda sales were up 68.2% versus a year ago.
• The European brands captured 9.8% of the industry market in the month.
• Daimler sales were up 23.3%; Audi up 19.7; VW up 47.9%.
• The small car segment captured 19.9% of the industry market and sales were up 13.3%.
| * SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 12 million for a particular month indicates that the industry was on pace to sell 12 million vehicles on an annual basis. |
Need more detail? Click here to view NADA's monthly Auto Sales Trend recap reports. Also check out NADA's monthly Dealership Financial Profiles and Paul Taylor's monthly Economic Update.
NADA DATA 2011 Annual Report
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