Visit    NADA Press Room  PRESS ROOM     NADA DATA   NADA DATA     News   NEWS     NADA Videos   VIDEOS     NADA Membership   MEMBERSHIP

Lions, a Dragon and an Ancient Cacophony for Good Luck

Chinese dragonSAN FRANCISCO, Calif. (Jan 23, 2015) — How do you breathe life into a dragon?  It takes a team of 15, two papier-mâché lions, drums, cymbals and a team leader with a head for drama.


It’s noisy, colorful and exciting, and it brought smiles to attendees of the 98th annual National Auto Dealers Association Convention & Expo this morning.


In an age-old ritual meant to banish evil spirits, members of the Leong’s White Crane Dragon and Lion Dance Association paraded through the 520 exhibitions in the Moscone Center South Hall.


The mission: “To bring good luck,” said the group’s leader, Daniel Leung, who carried the head of the 50-foot-long dragon 10 feet above the expo floor.  Eight more team members carried the dragon’s tail and followed Leung’s serpentine path as, ahead of them, two two-man lions bobbed and weaved, eyes blinking and mouths snapping.  The sounds of a large drum and crashing cymbals echoed through the hall as the dragon dipped and spiraled through the aisles.


This moment was arranged by NADA to bring local life, color, culture and excitement to the expo. Known as “The Automotive Industry Event of the Year,” the NADA show runs concurrently with the American Truck Dealers Convention & Expo. Both shows conclude Jan. 25. Read more about the convention here.