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Owned by General Motors, Buick is one of the United States' oldest brands, incorporating in 1903. With a rich tradition of innovation that dates back to the turn of the century, Buick has long appealed to traditional luxury-car buyers. Buick cars long tended to place a priority on a plush ride rather than sporty performance, but the brand's lineup has expanded to include SUVs, crossovers and sports sedans designed to bring younger buyers into the showrooms of Buick dealers.