ORLANDO, Fla., Feb. 13, 2010 – Ronald Boldt, President of Pioneer Ford Mercury, a Ford and Mercury dealership in Platteville, Wis., was named the TIME Magazine Dealer of the Year from Wisconsin.
Boldt was chosen to represent the Wisconsin Automobile & Truck Dealers Association in the national competition. The award is sponsored by TIME Magazine in association with Goodyear, and in cooperation with NADA.
Asked about the most rewarding aspect of his career, Ronald Boldt says, “First and foremost, [it’s] the fact that Pioneer Ford Mercury is still a viable business and the only Ford dealership in the Platteville area to survive 47 years. It gives me great satisfaction.”
Boldt graduated from Platteville High School in 1960, and, he says, “I was hired as the office manager on December 1st, 1961, for a newly formed Ford dealership.” His father had sold Chevrolets in Platteville in the late 1930s and early ’40s, but prior to 1961, Boldt says, “All the Ford stores in Platteville had failed.” In the course of his long automobile sales career, Boldt would end that trend.
“In 1963, I bought out the minor partner in the corporation, and, in 1964, I bought out the major partner in the corporation to become the first successful Ford dealer in Platteville,” explains Boldt. In fact, for a number of years, Boldt was Ford’s youngest dealer in the
Milwaukee district. Today, Boldt’s son, Tim, manages Pioneer Ford Mercury, as he has since 1995.
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