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NADA Convention Offers 174 Workshop Sessions

Seven workshop tracks cover numerous topics for dealers and their managers to boost performance and profitability

McLEAN, Va. (Dec. 4, 2013) – Sixty-four workshops will be presented by 100 speakers over 174 sessions at the 2014 NADA Convention & Expo in New Orleans from Jan. 24-27.

“The workshop program is one of the great attractions of the NADA convention, and this year’s program is the most comprehensive and information-packed ever offered,” said Kenneth C. Vance, chairman of NADA’s Dealership Operations Committee, and a new-car dealer in Eau Claire, Wis. “Nearly half of the speakers are new to the convention workshop program.” 

Organized by NADA University Online, the online education and training arm of NADA, the sessions are designed to give new-car and -truck dealers the information and training needed to succeed in an increasingly competitive and rapidly changing retail market. 

“There is no other one-stop-learning opportunity like this anywhere for dealers and their managers to gain the insights and ideas they need to drive up performance and profitability as soon as they get back to their stores,” Vance added.

An overwhelming majority of survey respondents who attended the workshops at the 2013 NADA convention rated the sessions and speakers as “excellent.”

For the 2014 convention, there are seven workshop tracks:

-- Dealer/Executive: Education solutions exclusively for the executive suite, with workshops covering legal and regulatory issues, managing multiple locations, tax and succession planning, fraud prevention and more.

-- Human Resources: Training on recruiting, hiring, retirement plans and “soft skills.”

-- Legal and Regulatory: Sessions on legal and regulatory issues, such as cash reporting, OSHA compliance, Red Flags, UNICAP, HAPs and FMLA.

-- Internet and Marketing: Training on Internet marketing for both variable and fixed operations, including online auctions, social media and video search marketing, as well as computer policies and selecting IT vendors, and controller issues.

-- Sales, Business Office/F&I: Education on legal matters, advertising and marketing, new and used sales (including trade appraisals, CPO programs, leasing and auctions), F&I, inventory management and automotive CRM.

-- Parts: Training for parts managers and employees on inventory control, Hazmat transportation regulations, accessories sales, and service and parts communication.

-- Service and Body Shop: Sessions for service managers, service advisors, technicians and collision center/body shop staff on technician retention, ROI analysis, performance analysis and absorption.

Workshops of particular interest include two workshops on healthcare reform, and a three-workshop series on “Hiring, Managing and Retaining Millennials.” The series, which draws on insights from the 2013 Dealership Workforce Study, includes the following sessions:

-- “Strategies to Attract Top Talent” – Hear success stories and best practices from dealerships that outperform the industry in attracting and retaining women and millennial employees. 

-- “Manage a Multi-Generational Dealership” – Learn simple yet crucial strategies to bridge the generation gap between boomers, Gen X-ers, and Gen Y millennials. These groups have vastly different expectations of themselves, one another and dealership employees. 

-- “Strategies for Retaining the Best Employees” – Learn best practices from the NADA Dealership Workforce Study, such as boosting hiring-closing ratio, improving the dealership culture, implementing low-cost/high-yield training, increasing productivity/retention and creating job-specific hiring templates.

To access the complete workshop schedule, visit www.nadaconvention.org and click “Workshops.” 

Media Contact:

Jeff Beddow
PR Consultant
(703) 304-8117
jbeddow@nada.org