McLEAN, Va. (Sept. 10, 2012) -- NADA kicked off a national print ad campaign today detailing the many negative aspects of manufacturer stair-step incentive programs.

The full-page ad, “Stair-Step Incentive Programs are Bad for the Auto Industry,” began running in today’s edition of Automotive News.

The ad points out that “stair-step programs create too many negatives to justify their use.”

Stair-step programs “harm brand credibility; hurt dealers of all sizes; undermine relationships between dealers and their customers; have an adverse affect on CSI scores; and destroy consumer confidence in dealers -- and in manufacturers’ brands.”

Editor's note: Send an email to stairsteps@nada.org to  tell us what you think about these programs and other manufacturer intrusions into dealers’ businesses. All messages will be kept strictly confidential.

The NADA Story

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and -truck dealers, with 32,500 franchises, both domestic and international. For more information, visit www.nada.org. Follow NADA on Facebook and Twitter.

Contact:

David Hyatt
Vice President
NADA Public Affairs
(703) 821-7120
dhyatt@nada.org 

Charles Cyrill
Director of Public Relations
NADA Public Affairs
(703) 821-7121
(216) 870-8837 (m)
ccyrill@nada.org