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Participation in 2014 Dealership Workforce Study Opens to NADA and ATD Members at Convention

Comprehensive report helps dealers manage their workforce

McLEAN, Va. (Jan. 14, 2014) – NADA and ATD members can begin participating in the 2014 NADA Dealership Workforce Study at the NADA Convention & Expo in New Orleans, Jan. 24-27.

The study, conducted by NADA and ESI Trends (formerly DeltaTrends), is the industry’s most comprehensive analysis of the dealership workforce. It aims to provide dealers with data to make informed recruiting and hiring decisions and meet their No. 1 challenge of attracting and retaining talented employees. 

Dealers may enroll as individual dealerships or dealer groups. The web-based participation process is “easy, convenient, and totally secure,” said Kenneth C. Vance, chairman of NADA’s Dealership Operations Committee and a new-car dealer in Eau Claire, Wis.

At the study’s close, each participating dealership will receive a complimentary, individualized report (Basic Report) comparing its own employee compensation, retention and turnover, work schedules, hours of operation and employee benefits programs against data aggregated on a regional and national basis.

Participants may also purchase an individualized report (Enhanced Report) that further compares their dealership’s data against data for their franchise and state. In addition, all participants will receive, free of charge, a complete Dealership Workforce Industry Report providing cogent analysis of the industry as a whole, including state-of-the-workforce and demographic trends, plus aggregated compensation, retention and benefits data for each region of the U.S.

“This annual study was launched only two years ago, but participating dealers are already overwhelmingly telling us the reports are helping them to improve their workforce management and productivity,” Vance added. “We’re especially appreciative of efforts by the Automotive Trade Association Executives to ‘get the word out’ to dealers in their state and metro areas about the study and the benefit of participating in it.”

Dealers attending the convention are encouraged to visit the NADA Dealership Workforce Study kiosk in the NADA Pavilion (#3701) or the satellite booth to sign up and learn more about the study. They can also enroll at, send an email to or call (800) 557-6232 with questions. 
ATTENTION MEDIA: Ted Kraybill, president and owner of ESI Trends, will be available for media interviews at the NADA convention to discuss key trends and data from the recently released 2013 Dealership Workforce Study, as well as content from his convention workshop on hiring and retaining top talent. To set up an interview with Kraybill in-person or by phone, contact Jeff Beddow at (703) 304-8117 or

Click here for complete coverage of the 2014 NADA/ATD Convention & Expo
Media Contact:

Jeff Beddow
PR Consultant
(703) 304-8117